Highly adaptable brand storyteller skilled at crafting content in a variety of digital formats, with experience in fields ranging from healthcare to financial services to a presidential campaign to the entertainment industry

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Bradley Jacobs Sigesmund (AKA BJ) got his start penning Newsweek’s politics-meets-pop culture section, “Newsmakers,” then served for years as a reporter, writer, and editor for Newsweek.com, as well as Us Weekly and EW, regularly discussing news on CNN and MSNBC.

He pivoted to Communications positions in 2015, most notably writing a seven-days-a-week newsletter throughout Mike Bloomberg’s four-month “Mike 2020” presidential campaign, then authoring the Bloomberg “Sheekey Daily Read” morning newsletter at Covid’s height in 2020 and 2021. That led to his current role with NYU Langone Health as a digital writer and channel manager focused on employee engagement.

Reach him at bjs1nyc[at]gmail.com

LinkedIn: https://www.linkedin.com/in/bradleyjacobsnyc/